Keep Your Head
How to keep your homebased business running strong in the middle of a personal crisis
URL:
http://www.entrepreneur.com/homebasedbiz/worklifebalance/article32056.html
It can happen in an instant. One moment, you're happily
running your business. The next, you're unexpectedly thrust
into a personal crisis like the death of a loved one, a divorce or
an illness. And everything changes.
"I think, 'How did I do all that?' " says
Ellen Cagnassola, 33. Cagnassola was ready to start her Fanwood,
New Jersey, soap business, MaryEllen's Sweet Soaps, when her
father-in-law was rushed to the hospital after a long fight with
prostate cancer. Suddenly, Cagnassola found herself balancing a
start-up, a 3-year-old daughter and a home-cleaning business-all
the while knowing she had to say goodbye to a loved one. "I
visited him daily, sometimes two times a day," she recalls.
Totally exhausted, she got in a car accident right before
Christmas. "I had a $500 deductible on top of it all,"
she sighs.
Yet with discipline and optimism, Cagnassola successfully
survived her personal difficulties and developed a thriving soap
business that now exports to Switzerland. Best of all, she learned
an important lesson: how strong she really is. "I discovered
I'm great under pressure," she says. "I think the
struggle I saw my father-in-law go through made a big lightbulb pop
over my head. I know I have what it takes to succeed." Should
a crisis strike in your home, you, too, can survive by implementing
these six steps:
1. Have a positive attitude. Whereas negative thoughts
shut down options, positive thoughts can open you up to new ways of
resolving your crisis. "The fact is, you can deal with almost
anything if you put your mind to it," asserts Kevin L. Polk,
Ph.D., a clinical psychologist and owner of Hallowell, Maine-based
Timedoctor.com. "[Instead of saying] 'I can't handle
all this. I'm going to lose my business,' say 'I
can handle all this. I may need some help, but I will keep
going.' "
2. Define the problem, even if it seems obvious, like
"My dad is really ill." It's important to figure out
how the problem is affecting your day-to-day life. "Take a
look at how the situation is changing your schedule and how your
relationships with others are being changed," says Polk.
3. Make a list of all the things you could do to deal
with your crisis. This is just brainstorming here-don't
overwhelm yourself. Just choose some things you could do to
get back on track. Setting aside 30 minutes for quiet time and
committing yourself to one hour of marketing a day will keep you
organized and sane.
4. Set up your new schedule. Choose two tasks from your
list, and figure out how you can fit them into your routine.
"Do what you can, when you can," advises Cagnassola.
"Don't abuse yourself, because then you'll be useless
altogether."
5. Work your new schedule to see how it goes, then,
adjust your load until you feel like you've struck a balance.
Are you working too much? Is cleaning the house really that
important right now? Could you do more? Closely monitor your
thoughts.
6. Review your list every day, and ask a trusted friend
or advisor for help if you're feeling overwhelmed. "I have
a great family and friends," notes Cagnassola. "Often,
I'm not looking for others to solve my problem-just to
listen."
Cagnassola's stressful start-up took its toll, but she
refused to let it stop her. "I approach [stress] like a
hurdle," she says. "Who knows? I might find a silver
lining along the way or learn something about myself. I usually do
learn that it makes me stronger and more determined-it's a
notch on my life-experience belt."
Heather Lloyd-Martin is the owner of SuccessWorks, a new
media copywriting firm. A recovering crisis junkie, she prefers to
avoid stress whenever possible.
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