That's a Promise
If you're ready to get your business in shape, try implementing these four resolutions.
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Ok so you've resolved to exercise more and actually leave
your computer chair once in awhile. How about New Year's
resolutions for your business? (You will make some, right?) Here
are four resolutions from some savvy entrepreneurs—and one of
our own—along with expert tips to help make them happen.
1. Meet for cheap! Talk about embarrassing: Rebecca Hines'
3-year-old son called a client "Grandma" and read the
book Everyone Poops during a client meeting. Her resolution?
"My goal for 2001 is to obtain meeting space," says
Hines, owner of Virginia Beach, Virginia-based That Nice Computer
Lady Inc., a Web design and consulting firm. "All other
operations of my business are more than adequately handled out of
my home office."
Good news: Renting meeting space is a snap. "There are
office suites [you can rent] that provide space for cheap, and you
get shared resources like fax service, a receptionist and copy
machines," says Michael Chiodi, a home business coach and
owner of Home
Business Services in St. Paul, Minnesota. If a suite isn't
possible, Hines can timeshare an office with other homebasers. That
way, she'll have a professional meeting space—without
springing for a full-time office.
2. Help out. Mentoring another entrepreneur can be fun,
satisfying and challenging. "I want to find local small
businesses to mentor and help them develop and grow," says
Ramon Ray, 28, a Brooklyn, New York, small-business technology
analyst and owner of the hot new technology resource site
Smallbusinesstechnology.com. "I've received a lot of help
from others who have taken the time to mentor and help
me."
But beware: Discuss expectations before you start in
order to head off weirdness later. "Offer a very limited scope
of services. If you offer your help on an unlimited basis, you may
find it difficult to say no later," warns Chiodi. To avoid
misunderstandings, tell your mentee upfront when you're
available, and specifically outline how you can help.
3. Keep sane and profitable. "My biggest resolution
is to make sure we don't take on more clients than we can
realistically treat as if they are the one and only," says
Mara Singer,
president of Littleton, Colorado-based Internet Marketing Dept.
Inc., an e-marketing campaign provider. "I want to be able to
meet with a client tomorrow if that is what they ask for."
Having too much work may sound like a cool problem, but it will
burn you out—and fast. The trick is to work smarter, not
harder, and specialize your services. "When you specialize in
a particular niche, you can get a higher-quality client, have more
credibility and make more money," says Chiodi.
4. Just say no! "Our resolution is that we would
like to learn to say no. We take on way too much," says Nancy
Price, 31, who develops pregnancy and parenting Web sites with her
partner, Betsy Gartrell-Judd, 32. As owners of the Kingston,
Ohio-based Myria Media Inc., they hear constant telephone sales
pitches. "We don't have time to research all the
opportunities," says Price. "It's a
timesuck."
Are salespeople sucking away your time? Set boundaries from the
beginning. If you're interested, "ask salespeople to
summarize their pitch in one to five minutes," says Chiodi.
You can always ask them to send you more information via e-mail and
snail mail. If the pitch doesn't grab you immediately,
don't think twice about hanging up.
Heather
Lloyd-Martin is owner of SuccessWorks, a new media copywriting
firm. Her resolution is to take one day off a month without feeling
guilty.
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