URL: http://www.entrepreneur.com/magazine/entrepreneur/2000/december/34506.html

It's almost 2001-do you know where your personal information is? The privacy issue is starting to spark public outrage. According to a study by The Pew Internet & American Life Project, 94 percent of Internet users want to punish firms and their executives when they violate users' privacy.

Consequently, cutting-edge companies of all sizes are making the chief privacy officer (CPO) position the new hire. Developing privacy policies and strategies? It's all in a day's work for your trusty CPO.