Stuff Your Stocking
. . . with books to help you spread good cheer and healthy profit worldwide.
URL:
http://www.entrepreneur.com/magazine/entrepreneur/2000/december/34628.html
If you've designated 2001 as your year to expand globally,
try adding some of these resources to your holiday wish list:
1) The Economist Pocket World in
Figures. Want to carry the world in your pocket or
briefcase? Check out this handy little book from The Economist.
Only 3.5 by 7.25 inches, it's a pleasant alternative to other,
more shelf-busting collections of international facts and figures.
And it's packed with country profiles, world rankings across a
broad spectrum of categories, and an overview of global economic
changes over the past century. You can order it through The
Economist's online
bookshop for $16.09. Older editions are available from Amazon.com.
2) How to Start and Operate a
Profitable Home-Based Exporting Company. This
offering from Dennis J. Hessler's Spyglass Point Productions
discusses how to get started, work with a freight forwarder, create
a professional image and find buyers. Hessler also offers e-mail
newsletters with details on building export or import businesses.
The book costs $33.15. For more information, call (850) 438-5527 or
visit www.spyglasspoint.com.
3) A Basic Guide to
Exporting. This $16 guide from the U.S. Government
Printing Office has recently been revised. The new version
discusses how to develop export strategies, deal with international
legal considerations, price and ship products, travel abroad,
conduct business overseas and provide after-sales service. It also
includes an appendix with the addresses of U.S. export assistance
services, and U.S. and international Commercial Service posts, plus
an export glossary. Order by phone (202-512-1800), fax
(202-512-2250) or online.
4) Showcase Europe. This
CD-ROM, produced by the U.S. Department of Commerce's
Commercial Service, focuses on seven market sectors in Europe:
automotive parts and equipment, energy and power generation,
environmental technologies, franchising, information technologies,
satellite communications, and travel and tourism. For each of these
sectors, Showcase offers country-by-country market briefings with
demographics and trends, networking information (including e-mail
addresses), lists of trade shows, and contact information for
Commercial Service specialists. The CD-ROM is available for $125
from the National Technical Information Service. Call (800)
553-NTIS and ask for order number PB99-501611INC, or order via
e-mail at orders@ntis.fedworld.gov.
NTIS also offers the ever-popular World Factbook ($83),
which provides extensive information on 267 countries. For more
information, visit www.ntis.gov.
5) Do's and Taboos Around the
World for Women in Business. Whether you're a
female entrepreneur or have female company reps who travel
internationally, you'll find this book from John Wiley &
Sons handy. Written by Roger E. Axtell (author of Do's and
Taboos Around the World) and others,
this book covers issues of sexual discrimination and harassment,
protocol and conversation tips, safety advice, and an overview of
how women (and women in business) are perceived in each country.
Start by testing your cultural awareness with a handy quiz; then
look up the sections on language, cultural training, etc. The book
retails at Amazon.com.
Moira Allen is a freelance writer in Chesapeake, Virginia,
and editor of Global Writers' Ink, an e-zine for
international writers.
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