Secondhand Store
Destination: Buying a used franchise? Here's how to make the right moves.
URL:
http://www.entrepreneur.com/magazine/entrepreneur/2000/december/34638.html
You've found a business you want. It looks neglected, but
it's in a great location and can be spruced up inexpensively.
You know your energetic management style can lift employees'
spirits. If you get a good price and some owner financing, this
could be The One.
By the way, it's a franchise.
The franchise world is nearing the end of 10-and even 20-year
contract terms for many first-generation franchise owners. As a
result, hundreds of existing businesses are coming onto the market
as that generation cashes out and heads for retirement. For savvy
investors, that spells opportunity.
Buying an existing franchised business can offer terrific
benefits to the buyer: a solid training program, a strong name,
pooled advertising, a protected territory and continued support in
the operation of the business. Still, the franchise relationship
must be thoroughly investigated. The last thing you want is to be
surprised at the closing table, when it's too late to back out
of the deal.
Here are the steps you should be aware of to ensure a smooth
road to your purchase:
Attorney's
Assessment
Buying an existing business is a complicated matter; buying a
franchised business is even more difficult. It's a mistake to
undertake such a task without the assistance of an experienced
attorney.
The attorney will ask whether you're buying the stock of an
existing corporation or the assets of the existing business. Buy
the stock of a corporation and you'll assume all its
liabilities; buy the assets and you'll leave most of those
liabilities behind. But you must think about your own ownership
structure. Will you hold the assets, including the franchise
rights, in your own name or form a corporation, partnership or
limited liability company to hold them? The tax implications of
these decisions may be dramatic. An experienced attorney can help
you consider these ideas.
The Franchisor's
Approval
Almost all franchise agreements reserve the franchisor's right
to approve any transfer of the franchise. That consent depends on
some conditions. For example, franchisors typically want you to
upgrade the business and equipment to current system
specifications, or send managers to training at franchisor
headquarters. Learn early on whether these expenses are
required.
Study the franchise agreement so you understand the approval
process and the franchise rights you'll receive. You may have
to sign a new franchise agreement, either for the balance of the
seller's term or for a new term, and the contract may be
different than the contract your seller signed.
Ask the franchisor for a current UFOC, which contains a copy of
the franchise agreement. Don't assume your rights will be the
same as the seller's. Ask your lawyer to review the contractual
rights conveyed in a proposed transfer. Is the fee structure the
same? Will you receive a full term? In one restaurant franchise,
the 10-year renewal requirement is unaffected by a transfer; if you
buy the business in the ninth year of the term, you could pay a
substantial renewal fee once you take over.
If a particular franchisor has changed the definition of its
territorial protection five times in the past 10 years, make sure
to review the contract to confirm your territorial rights.
Sight of First
Refusal
Many franchise agreements reserve the franchisor's right of
first refusal on any proposed transfer of the business. If you make
an offer, the franchisor has the right to match it. The best-case
scenario is that the franchisor has never exercised that right and
indicates it doesn't intend to begin now. Your lawyer should
try to get a written statement from the franchisor waiving the
right of first refusal before you spend too much time and money
investigating the transaction and make a formal offer.
Transfer Fees
Although the existing franchise agreement will probably impose fees
on the existing franchisee for the right to transfer, these fees
usually fall on the buyer. Transfer fees, which can surpass
$10,000, cover the franchisor's costs of reviewing the
transaction, qualifying the buyer and training the buyer and his or
her managers. Some franchise systems assess a transfer fee
that's a percentage of the purchase price. Depending on the
transaction's value, these fees may jump into the $30,000 or
$40,000 range. Be sure to fold the transfer fees into your
calculations of your offering price.
Personal
Guarantee
Most franchisors require the owners of a corporation or LLC, and
often their spouses, to sign personal guarantees of the
entity's obligations. As far as the franchisor is concerned,
guarantees eliminate the liability protection afforded by your
corporation. Franchisors insist on guarantees for substantiation of
the franchise agreement. Small franchisee corporations can be
stripped of their assets, leaving the franchisor without recourse.
Take the personal guarantee requirement into account as you plan
the transaction and your liability for the debts of the business.
Buying an existing franchise can be a great investment. Look
closely at its sales history and work with a good accountant to
determine how and where to make money. Your success depends on your
willingness to explore the interesting new legal dimensions created
by the franchise relationship.
Buy, Buy, Buy
By Devlin Smith
After 16 years as a manager and supervisor in the automotive
repair industry, Mike Mercado, 44, was burned out. He'd long
considered purchasing a repair franchise of his own or even buying
an existing location.
Then Mercado's wife, Laurie, 44, an accountant for
franchisor Logan Farms Honey Glazed Hams Inc. and some of its
franchisees, suggested her husband speak with a franchisee
interested in selling.
"After doing some homework, looking at the store and
talking to customers, vendors and stores in the area, I approached
the gentleman who owned the store, and we agreed on the
terms," Mike says. Despite his research, he regrets not
looking at the equipment more carefully during his walk-through of
the franchise. After the store changed hands, some equipment broke.
Mike suggests including a clause in your contract stating that, for
45 or 60 days after the store is sold, the previous owner will pay
for equipment repair.
Mike also emphasizes the importance of getting insiders'
perspectives before making a decision. "If you want to find
out what's really going on in the franchise system, talk to
some of the other franchisees," he says.
This year, business at the Mercados' three Houston-area
stores has increased at least 25 percent. They're considering
purchasing more locations, and maybe opening a new store. "At
some point," he says, "we'll take the
plunge."
Andrew A. Caffey is a practicing franchise attorney in the
Washington, DC, area; an internationally recognized specialist in
franchise and business opportunity law; and former general counsel
of the International Franchise Association. E-mail him at ACaffey@compuserve.com.
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