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Smart E-Mail Marketing Gets Personal

Keep these four tips in mind when creating a successful e-mail marketing campaign.
June 21, 2001
URL: http://www.entrepreneur.com/article/41620

If you're trying to rise above the e-mail marketing crowd, remember these two words: personalization and customization. It's easy enough to increase those percentages and become a savvy e-mail marketer if you post these few reminders near your computer: