Send 'Em Packin'
Kids empty out their dorm rooms every year. Thanks to this guy, they have a place to keep their stuff.
URL:
http://www.entrepreneur.com/magazine/entrepreneur/2001/august/42524.html
What: Storage service for
students
Who: Arnaud Karsenti of
Collegeboxes Inc.
Where: Miami
When: Started in 1999
Rarely can you use an idea for a school project to make
millions. But as a junior at Duke University in Durham, North
Carolina, Arnaud Karsenti got a chance to do just that when he
wrote a business plan for his own student-run storage and shipping
company in an engineering class. Using Duke's own campus as a
prototype, the now-22-year-old set up shop as Dukeboxes, offering
to store students' belongings for the summer. By his senior
year, he'd changed the name of the company to Collegeboxes Inc.
and expanded to nine campuses. By year-end, he'll have launched
locations on 41 college campuses across the country.
So how does it work? "Think of us as a college UPS
service," Karsenti says. "We're a full-service
company that will literally go upstairs to a third-story dorm room
and pick up the belongings from a student."
Collegeboxes then either ships students' belongings to their
homes or stores them in a climate-controlled warehouse for the
summer, then delivers to the students' doors at the beginning
of the school year. Collegeboxes charges on a per-item basis, and
customers can store anything that isn't fragile-from bikes to
desks and couches-for $35 to $75 per box or per item.
Karsenti, who graduated last year, prides himself on the fact
that not only does Collegeboxes cater to the college market, but
student managers also run the business. "We really believe in
the student marketing presence," Karsenti says.
The demand for the business, expected to make $2.1 million in
2001, is clear, he says: "At the end of the year, like selling
back books, we become kind of the thing to do on college
campuses."
What: Microwaveable
soups
Who: Tim Bryan of T.
Bryan's World Famous Soups Inc.
Where: Shoreview,
Minnesota
When: Started in 1997
Tim Bryan is not a soup aficionado. But he did have enough of a
taste for it to realize his mother's soup actually tasted
better after it had been frozen and reheated. Bryan set out to
create a frozen soup that combined great taste with high-speed
convenience.
Using his 20 years of marketing experience, Bryan pitched his
idea to local grocers, who warned him that Campbell Soup Co. had
tried to make a frozen soup but never succeeded. Bryan figured they
just underestimated the power of convenience.
"Most food companies want to put [the product] into a big
bag-the smaller you go, the less profitable it is," Bryan
says. "But [smaller packaging] is what the consumer wants. Now
that we know how to do individual [servings], the sky's the
limit."
Today, Bryan, 43, sells seven varieties of microwaveable soups
to local grocers and vendors and donates 5 percent of the
company's profits to local charities.
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