It's All in Your Head
Cover what you can't touch.
URL:
http://www.entrepreneur.com/management/insurance/typesofinsurance/article45396.html
Conventional business wisdom says you must protect your assets
with insurance. But what about intangible assets such as
information? They can't be burned down, but they're still
vulnerable to theft or misuse. If you have patents, trade secrets,
copyrights, trademarks or other intellectual property (IP), you can
get IP insurance to cover the cost of protecting them.
Litigation costs for an infringement suit can range from several
hundred thousand dollars to well over $1 million. "You need
the means to be in court and stay there," says Robert W.
Fletcher, president of Intellectual Property Insurance Services
Corp. in Louisville, Kentucky. With insurance to provide litigation
funds as needed, you'll prevent an unexpected cash drain and be
able to demonstrate to competitors, investors, employees and the
general public that you will vigorously enforce your IP rights.
There are several IP-related insurance products to consider,
Fletcher says. Infringement abatement insurance reimburses
litigation expenses when someone infringes on your rights and pays
legal costs when your claims to IP rights are challenged. Loss of
value coverage pays your losses should you lose a case against an
alleged wrongdoer. Infringement defense cost reimbursement coverage
pays your legal expenses if you are sued for infringement, and may
pay damage awards if you lose. Of course, all payments are based on
policy limits, so be sure you carefully read and understand what
the policy covers.
Costs of coverage vary depending on the type of property insured
and other factors. Minimum annual premiums range from $1,300 for
$100,000 up to $9,871 for $1 million in coverage.
Jacquelyn Lynn is a freelance business writer in Orlando,
Florida.
Contact Source
Copyright ©
2009 Entrepreneur.com, Inc. All rights reserved.
Privacy Policy