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What to Expect From a Franchisor

From training to marketing, here's a list of the assistance and support you should receive from a franchisor.
December 10, 2001
URL: http://www.entrepreneur.com/article/46846

Q: I've noticed that the franchise companies I've looked into seem to offer quite varied programs in terms of training and support services for new franchisees. What is the standard I should expect from a quality franchisor?

A: There are going to be variances from industry to industry because of the nature of the business. The bottom line is that you should expect to receive assistance and expertise for all the factors that are important in opening a new unit in any franchise. The following list includes some common areas:

The items listed above are just the basics. You will also need assistance and support in relation to dealing with governmental agencies for permits and signage. A more complicated business like a restaurant is also going to have numerous health-code compliance issues and other matters that you'll need help dealing with.

The most important thing you can and should do in the investigation of any franchise opportunity is to talk at length with existing franchisees of the system. In reference to support issues, you need to carefully explore how prepared they were to operate the business after the support was delivered by the franchisor.

Just ask them the question. Find out what their biggest surprise was. Ask what they would do differently now that they've gone through the process for themselves. Get a good idea of how prepared they felt both before and after their unit opened. If everything was great (other than the minor stuff that always happens), then you've probably found a company that's focused on delivering great support to new franchisees.