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Appropriate Holiday Business Gift-Giving

What you should know to ensure your gifts are suitable and appreciated
December 11, 2001
URL: http://www.entrepreneur.com/article/47054

Business gift-giving is more than a way to show you appreciate a relationship, it's also a smart way to strengthen your core revenue stream. That's why it's very important that the gift you choose is appropriate. So what's the right choice when deciding on a business gift? Or better yet, what question should you be asking in advance of purchasing anything for your clients? Michael Dermer, president of 1-800-GIFT CERTIFICATE, offers the following advice: