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Putting On A Seminar

Done correctly, seminars can increase your company's visibility--and even ring up sales.
February 13, 2002
URL: http://www.entrepreneur.com/article/49174

Anyone who's attended an interesting and informative seminar knows it can be one of the best ways to train staff, keep yourself up-to-date on industry changes and learn new skills. On the flip side, seminars are also a powerful way to build awareness of your company, market your product or services, and possibly create a new revenue stream for your business. Whatever type of business you're in, you probably have knowledge and expertise that others would find helpful--and that might encourage them to use your services. Follow this checklist to make your seminars great: