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Selling The Dream Part 1

Is your product satisfying your customers' dreams? Here are three top criteria to test it against to see if it checks out.
February 14, 2002

Connecting with your customers' imaginations has become an obligatory path to business success. They're no longer content just satisfying their needs-they want to fulfill their dreams as well.

When attempting to create a product that you hope will fulfill your customers' dreams, keep the following points in mind: