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Selling The Dream Part 1

Is your product satisfying your customers' dreams? Here are three top criteria to test it against to see if it checks out.
February 14, 2002
URL: http://www.entrepreneur.com/article/49176

Connecting with your customers' imaginations has become an obligatory path to business success. They're no longer content just satisfying their needs-they want to fulfill their dreams as well.

When attempting to create a product that you hope will fulfill your customers' dreams, keep the following points in mind: