Click to Print

Selling The Dream Part 2

Is your product satisfying your customers' dreams? Here are the last four criteria to test it against to see if it checks out.
February 15, 2002
URL: http://www.entrepreneur.com/article/49178

We've already outlined the first three criteria you need to test your product against to find out if it will connect with the public's imagination. Now here are the final four points to test it against: