Balloon Business Takes Off
With helium balloons, this Conwin Carbonic franchisee makes sculptures, centerpieces, bouquets...and a business.
URL:
http://www.entrepreneur.com/magazine/homeofficemagcom/2002/november/56898.html
Today, Judy Bradt, 44, works out of a warehouse in Pico Rivera,
California, but like many entrepreneurs, she started out working
out of her garage with no formal experience. Unlike many
entrepreneurs, Bradt has a business creating bouquets, centerpieces
and sculptures--out of balloons.
Bradt, who previously worked in personnel management, had always
enjoyed decorating for office parties, so her interest was sparked
when she took a class on starting a homebased business taught by a
balloon decorator. "It was really exciting," says Bradt.
"I couldn't believe someone could make a living doing
this." She started out in January 1992, offering balloons,
catering and murder mystery parties, but it was the balloons that
took off. Event decorating became the focus of her business, A
Special Event.
During her start-up phase, Bradt relied on Conwin Carbonic Co.
Inc., which sells equipment and offers start-up kits and
training for helium balloon businesses. While not much formal
training was available 11 years ago, Bradt says, "they were
helpful and patient. I went in many times to have them explain
things to me." Conwin helped her find the right equipment for
the best value and answered many of her start-up questions.
A Special Event grew so much that, in April 1996, Bradt had to
move it out of her home. She and husband, David, 52, a former
graphics designer who now works with her full time, still decorate
most of their 150 to 200 events a year by themselves. In the past
couple of years, their work has won several competitions at the
International Balloon Art Convention in Chicago.
Today, Bradt teaches classes for Conwin Carbonic, traveling as
far as Australia and Brazil. "It's really fun to share
with other people all the mistakes we made along the way, to make
it easier for them," she says. Bradt highly recommends that
"anybody thinking of getting into this business start out
homebased" and says those who succeed are those who research
as much as possible before they begin.
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