Cool Aid
Don't go the startup route alone. Help is right around the corner--and it's free.
URL:
http://www.entrepreneur.com/startingabusiness/startupbasics/findinghelp/article59168.html
Free. The word feels like a fantasy, or maybe a sick joke. After
all, you can't make a move without spending money. Walk 10
feet, and you're 10 steps closer to buying new shoes.
If you're starting your own business, the word
"free" seems like an even more distant dream. Every
potential expense seems magnified because your startup funds are
probably pretty skimpy. If part of your business plan is to check
vending machines for uncollected coins in the change slot,
you've come to the right place.
In these pages, "free" actually means something. Here
are 10 places to find aid for your business for free or next to
nothing.
1. Chamber of Commerce
You don't have to be a member to get free help at your local
chamber of commerce. Just ask Buddy Clark, executive director of
the chamber of commerce in Camden, South Carolina.
"I'm talking to a young man now who wants demographics
of the community so he can locate customers," says Clark.
"I'm prepared to give him a leg up on starting his
business."
Wow, and for free?
Clark says not to be too impressed. The data comes from the U.S.
Census Web site. "But I'll tell him about all the
different neighborhoods," Clark says, "and explain what
the numbers don't tell."
If you need free, immediate advice, go to your chamber. "A
lot of the people who come in here don't know where to
begin," says Clark. "They just know they want to start a
business." The Chamber of Commerce Association can provide more
information.
2. Small Business Development Centers
Lars Peterson wants to help you, and it won't cost a dime.
He's the interim director for the Iowa Small Business
Development Center (SBDC). Of course, if you don't live in
Iowa, Lars can't help. But someone at an SBDC near you can.
They're everywhere, and it's a win-win-win situation for
the center, the region and you.
The Iowa center's last impact study showed its clients have
higher sales and employment growth rates than the average Iowa
business. Go to an SBDC for help with business planning, cash-flow
projections or whatever you need to know about starting a business.
Locate an SBDC by going to www.sba.gov/sbdc.
"Many of [our center directors and business counselors]
have been business owners," says Peterson, "and they
enjoy [helping] other entrepreneurs avoid the traps they may have
fallen into."
3. The SBA
The SBA's
goal is to help small businesses become big. "When you call
this office, the first thing we'll do is send you our start-up
information package [with] the names, addresses and phone numbers
of just about anybody you're going to need to know," says
Ron Carlson, branch manager of the Cincinnati SBA office.
Then Carlson would probably direct you to the Service Corps of
Retired Executives (SCORE), which is just what it sounds like--veteran
businesspeople volunteering to help. Or he might send you to an
SBDC. But once you move on, don't forget your SBA. "Beyond
startup, other things are available," says Carlson.
"We'll help show people how to bid on federal contracts
and how to find those contracts. And it's all free of
charge."
4. Universities
These days, it's almost a given. Your nearest university
probably has an entrepreneurial center, and not just for the
students. For instance, the Mason
Enterprise Center at George Mason University in Washington, DC,
provides plenty of free help: one-on-one counseling, seminars, and
legal and financial advice.
And many universities have Small Business Institutes (SBIs),
where professors choose businesses to help teach their students.
Typically, you should have a business and a few customers first,
but if you have a company that's even a few months old with a
genuine need, you could have some free help coming your way.
Graduate students or bright seniors will be your consultants. If
they do a good job, they get an A, and you profit.
5. Incubators
OK, incubators usually aren't free, but they belong in this
story because plenty of free help is available in them:
receptionists, training facilities, high-speed networks. Every
incubator is different, but they all provide tools and resources if
your business will bring dollars into the community and hire from
the area.
Many incubators are located on university campuses. The
aforementioned George Mason University has two. But you're not
limited to colleges. Type your city's name and
"incubator" in a search engine, or contact the National Business Incubator
Association.
| From the Beginning |
| Perry DiGirolamo, 38, was just
a salesman with a dream when he approached the Chicagoland
Entrepreneurial Center, a creation of the Chicagoland
Chamber of Commerce. DiGirolamo walked in with hardly a
business plan. ("I thought I had one," he now laughs.)
Two years later, he and business partner Stuart Bander, 39, own
Chocolateer Confections, with about $250,000 in annual sales. Their
treats, including homemade truffles and Italian ice cream, are so
mouthwatering, they've been featured in The Wall Street
Journal and on the BBC.
But it would've been impossible without the Chicagoland
Entrepreneurial Center, which helped the partners write a business
plan and land a $100,000 SBA loan. Eventually, they became members
of the chamber, but the center would have helped them regardless,
DiGirolamo says. He explains, "It's in part state-funded,
so in that sense, we were already paying for it." |
6. Help for
Women
If you feel it's a man's world out there, there's help
for you. Springboard Enterprises, for instance, is an
organization that coaches women entrepreneurs and puts them before
investors.
For inspiration and advice, look to the National Association of
Women Business Owners (NAWBO). This 8,000-member organization has dues, but
most chapters allow you to attend three meetings before requiring
you to join, says Suzanne Pease, NAWBO's president-elect.
7. Technology
Centers
The Oklahoma Technology Commercialization Center (OTCC) in Oklahoma City
is on a mission to help create technology companies. "There
are similar organizations across the country," says Bill
Grissom, OTCC's director of operations and finance.
"We're all similar in that we're helping entrepreneurs
make an economic impact." Most such centers exist to help
technological start-ups, admits Grissom, because that's where
the money is.
Some organizations are free, and some charge a "nominal
fee," says Grissom, who says OTCC asks for $750 "just to
make sure [entrepreneurs are] serious." The money goes
directly to a market research firm to look at the
entrepreneur's product or service. "And then all the other
services we provide [are] free," says Grissom, whose
organization helps start-ups test technologies, develop marketing
plans and hunt for venture capital.
8. Ethnic
Help
Whether you're Native American, African American or Asian
American, you likely have a group of peers that wants to help you.
The Oregon Native
American Business and Entrepreneurial Network, for instance,
offers classes for $10 to $100 to Native Americans in Idaho,
Northern California, Oregon and Washington.
Also check out the Minority Business Development Agency, a federal agency
that's available to numerous minority groups.
9. Business Community
Centers
Your local business center is another place to turn to. They're
not everywhere, but many states and towns have them. It's worth
going to a search engine and typing in "business community
center" or simply "business" and the name of your
town or state. Look at it this way: If nothing else, by the time
you've gone to everybody looking for free help, everybody's
going to know you.
10. Friends and
Family
After all, they do count, and they do care about you and your new
business. You can turn a mass-mailing project into an assembly line
of helpful parents, cousins and friends, and treat everybody to
pizza. If you have a friend or relative who owns a business, you
can barter services. Or just ask for help without them expecting
anything but your gratitude. If they're last on your list, they
really should be first.
| Why Stop at
10? |
For a
few more helpful resources that come cheap, look to the Web:- www.emergingtechpr.com: Aimed at
start-up tech companies, this is a site for anybody with PR
questions but not budget to hire a PR person. It was created by
Hilary Kaye of Hilary Kaye Associates in Tustin,
California.
- Sure, they hope you'll hire one of
the attorneys in their database, but www.lawyers.com is a free resource. The
site offers handbooks and articles with legal advice on employment
issues, taxes, real estate and banking.
- Trying to figure out your business plan?
You'll find worthy help at www.planware.org, which offers guides
and templates.
- www.bizmove.com:
Recommended by the SCORE Web site, this is a comprehensive,
impressive free resource. Definitely worth checking
out.
|
Geoff Williams is a full-time freelance journalist in
Loveland, Ohio, and a frequent contributor to Entrepreneur.
Copyright ©
2009 Entrepreneur Media, Inc. All rights reserved.
Privacy Policy