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What to Do? What to Do?

Is your brain reluctant to give up any good ideas for a business?
February 11, 2003

When thinking of a business idea, the issue isn't finding something so unique, no one has heard of it. It's answering the question "How can I do [such-and-such] better?" or "How can I do it differently than the other guy?" Try these steps to find the answer.

-Adapted from Start Your Own Business: The Only Start-Up Book You'll Ever Nee (Entrepreneur Press)