Are We Headed for Another Recession?
Economic indicators aren't too optimistic, particularly for small companies. But if the past few years have taught us anything, it's that the news isn't all bad.
By Joshua Kurlantzick
| May 05, 2003
URL:
http://www.entrepreneur.com/entrepreneurextra/inthenews/article61472.html
In March, as the U.S. military began its invasion of Iraq, many
American businesses feared the impact of the battle on commerce.
Yet they hoped a quick victory would provide a post-war boost to
the economy. An end to the war, they hoped, would prompt exuberant
and relieved consumers to open their wallets, depress the price of
oil, lead to increased spending on domestic travel, and allow
companies to more easily make plans for capital spending.
Unfortunately, it does not appear that a post-war boom is
likely. In fact, many economists and businesspeople now worry that
America actually is headed for another recession--one that could
prove the final blow to many small companies already struggling
from more than two years of economic weakness.
The signs are not good. A well-known index of economic
indicators, the Conference Board report, fell in March; meanwhile,
March's index by the Institute of Supply Management, the
nation's leading forecaster of manufacturing activity, dropped
below 50, signifying that the manufacturing sector is contracting,
and employers eliminated more than 100,000 jobs in March, after
slashing nearly 300,000 the month before. Overall, companies are
hiring at their slowest pace in more than a year. "It does
appear increasingly likely that we're headed for another
recession," says Robert E. Scott, an economist at the Economic Policy
Institute, a Washington, DC, think tank.
"It's one of the most difficult periods I've ever
seen," concurs Al T. Lubrano, president of Technical
Materials Inc., a Lincoln, Rhode Island, company that
manufactures specialty metal products. "Where's the hope
on the other end?"
Unlike in the past, economists say, this war has not--and will
not--provide much stimulus for U.S. economic growth. "Despite
the defense spending for the Iraq war, the amount of spending this
time is still quite small, proportionally, compared to previous
conflicts," says John Nye, an associate professor of economic
history at Washington University in St. Louis, Missouri.
What's more, the end of the war in Iraq has not
significantly reduced the uncertainty felt by many Americans--an
uncertainty that keeps consumers from spending as much as possible
and prevents businesses from making long-term plans. Although the
price of oil has dropped, America still remains dependent on
potentially unstable nations--Nigeria, Venezuela--for a
considerable percentage of its petroleum.
Many U.S. businesses and consumers remain unconvinced that
another war is not on the horizon. "The victory in Iraq
hasn't resolved this uncertainty, because we don't know it
will be the last conflict," says Joel Marks, executive
director of the American Small Business Alliance, a Washington, DC,
trade group. "Given the fact that we're continuing to
fight against terrorism, we don't know that we won't have a
conflict soon with Syria, or Iran, or North Korea."
Numbers Don't
Lie
Indeed, the Federal Reserve's weekly assessment of lending to
businesses dropped throughout April, suggesting that most companies
are holding off on new investments. As Craig Thomas, an economist
at West Chester, Pennsylvania, forecasting organization Economy.com, notes:
"Why would anyone want to invest in equipment [right now]? I
just don't see it."
Meanwhile, housing construction fell in March, suggesting that
American consumers, who are carrying higher levels of personal debt
than they did during the 1991 Gulf War, also are becoming more
cautious. In the past, the government was able to stimulate
spending and growth by slashing interest rates, but the Federal
Reserve has cut rates 12 times since 2000, to its current rate of
1.25 percent.
The arrival of SARS in North America has further heightened
uncertainty. Already, Stephen Roach, chief economist at Morgan
Stanley, has predicted that the world will fall into recession this
year, in part because of SARS. "Right now, SARS is in Toronto,
and we've seen how it's decimated the economy of that
economically powerful city," says Marks. "Tomorrow it
could be in Des Moines."
SARS, the possibility of future conflict and the continuing
threat of terrorism also are complicating shipping logistics,
cutting into companies' profits. For example, over the past six
months, freight rates have risen by more than 30 percent for
companies shipping through the Middle East, as marine insurance
companies raised rates on shippers since the Iraq war by as much as
50 percent. In fact, according to marine insurance companies,
shipping rates have been pushed to their highest level in
years.
More expensive logistics, along with increased tension between
Europe and the United States due to friction over the Iraq war, is
putting a damper on global trade. "The pace of free trade
expansion has slowed drastically," says Scott. "If we
engage in more conflicts in the Middle East, that could further
alienate Europe, which is already hurting economically, and damage
trade." Indeed, unlike in the wake of the 1991 Gulf War, when
Europe and Asia were growing and helped pull the American economy
out of recession, today Europe and Japan are struggling on the
verge of their own recessions.
America's burgeoning deficits--its national deficit and
trade deficit with other nations--also are constraining the
economy. The federal government will run a 2003 deficit of at least
$200 billion, and states also are facing their biggest deficits in
ages. Many states are taking almost laughably drastic measures: In
Missouri, the governor has ordered every third lightbulb unscrewed
in state buildings. At the same time, as the American trade deficit
has grown, the U.S. has become increasingly dependent on foreign
capital to finance growth. If that capital pulls out, it could
shave as much as 10 percent of U.S. growth and drastically weaken
the dollar, Scott says.
As all these signs of economic weakness build, small companies
have the most to lose. Thus far, small firms have largely been shut
out of contracts for
post-war reconstruction in Iraq, though the Bush administration has
promised to share the wealth. And according to Marks, many small
companies do not possess the kind of cash reserves to deal with
another prolonged period of economic downturn, since banks have
become more willing to turn away small clients than they have
larger companies. "Small companies have spent down much of
their cash already, in the previous recession, and they didn't
have time to build it up again," Marks says. "There's
numbness out there in the small-business community, wondering
whether they can hold on to the cash they have and numbed by each
economic shock."
Lubrano agrees. "I look at competitors in the field, and I
see many of them are going bankrupt," he says.
Meanwhile, small companies rarely have the capital needed to
create the redundant, alternative supply chain networks that can
allow goods to bypass world hotspots and generally avoid logistical
problems. And owners of small companies often are ill-prepared to
deal with the effects of continued anxiety and uncertainty on their
workers, since few have the kind of dedicated in-house counseling
services large companies employ.
Small companies also usually are more reliant on obtaining
business from other entrepreneurs. "Unlike bigger companies,
small firms usually depend on getting paid by a large number of
small clients, many of whom can't pay now," says Marks.
"Small companies can't extend them the kind of credit they
need to last until an upturn that big corporations could."
Always a Silver
Lining
But not all signs of the economic future are negative. In the
immediate aftermath of American troops arriving in Baghdad, stock
markets, which can be leading indicators of economic expansion,
posted stronger gains than they had since September 11. What's
more, since the beginning of the Iraq war, the price of oil has
fallen by more than 25 percent. A decrease in the value of the
dollar actually could help American entrepreneurs, as it would make
them more competitive with companies from the developing world.
And despite high levels of debt, American consumers often prove
willing to keep shopping. Corporate credit became slightly easier
to obtain in March. The fact that companies have spent so little
over the past three years ultimately will leave them with no option
other than to increase business spending. Last week, Federal
Reserve Board Chairman Alan Greenspan told Congress the economy is
poised for growth even without further tax cuts--though the Bush
administration continues to push for a $550 billion, 10-year
tax-cut plan that may or may not stimulate the economy. (In
February, a group of 10 Nobel Prize-winning economists concluded
that the tax cuts would not have a significant short-term stimulus
effect--some leading economists worry that further tax cuts could
exacerbate federal and state deficits.)
Perhaps most important, small companies have internalized
lessons from the 2000-2001 recession to prepare themselves for more
economic turbulence. "Small companies that are around now are
leaner than they were two years ago, and they've learned how to
cut fat or
adjust in other ways--merging with competitors, going into niche
markets, renegotiating their contracts, conserving cash," says
Marks. "Three years ago, two guys and an idea could raise
capital; today those guys are living in their parents'
basements."
"If you haven't already prepared for economic tough
times, either by cutting all extraneous things or moving into niche
markets where you can survive a downturn," says Lubrano,
"after all we've been through the last few years, you have
yourself to blame."
| Forging Ahead |
| Nothing's certain in
today's economy, but it appears business owners aren't
letting a potential recession stop them from seizing opportunities
for growth, according to an OPEN Small Business Network 2003
Monitor from American Express. While the number of small businesses
reporting that they foresaw growth opportunities for their
companies in the next six months fell to 56 percent, down from 64
percent last fall, growth remains their number-one priority.
These business also plan to add jobs--35 percent of those
surveyed indicated they would hire full- or part-time staff within
the next six months. The reasons for the additional new-hires are
varied, with 48 percent saying it's to help drive business
volume increases; 34 percent, for new business ventures; and 10
percent, to fill a vacancy that's been open for a long
time. And there's more good news: While these companies position
themselves for growth, they're also cutting costs, with 30
percent cutting back on expenses and 24 percent cutting back on
personal spending. Fewer businesses (57 percent) are reporting
cash-flow woes than they were in the fall (63 percent). |
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