Click to Print

Take Advantage of Free PR

Smart, no-cost ways to get your name out and generate attention for your business
June 16, 2003

Q: I know I need to do some PR, but I have little to no budget for it. Are there some things I can do for free?

A: PR is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate nice business. The return on your investment is infinite, since the press release didn't cost you anything to write and distribute (unless you hired someone to do it).

Sending out a press release is just one example of free PR. There are many reasons for sending out a release: introducing a new product or service, celebrating an anniversary, winning an award, reaching a milestone and so on. Doing this on a regular basis is key to keeping your name in front of your customers' and prospects' eyes and being at the top of their mind when it comes to awareness. Let's look at some other free PR:

These are just some of the many free PR avenues that can increase the top-of-mind awareness with your target customers and prospects. As always, it's best to do this as part of an overall marketing plan with measurement and follow-up.

Alfred J. Lautenslager is an award-winning marketing and PR consultant, direct-mail promotion specialist, principle of marketing consulting firm Marketing Now, and president and owner of The Ink Well, a commercial printing and mailing company in Wheaton, Illinois. Visit his websites at, or e-mail him at

The opinions expressed in this column are those of the author, not of All answers are intended to be general in nature, without regard to specific geographical areas or circumstances, and should only be relied upon after consulting an appropriate expert, such as an attorney or accountant.