Get Yourself Paid
Try these two techniques for dealing with deadbeat customers.
By Cliff Ennico
| July 07, 2003
URL:
http://www.entrepreneur.com/money/paymentsandcollections/billingandcollections/article63010.html
As the U.S. economy continues to cough, sputter and wheeze, a
lot of small businesses are having trouble getting paid, even by
their better customers. This week's e-mails focus on two very
common situations:
Q: I have an Internet-based business and accept all major
credit cards. One of my biggest problems is
"chargebacks"--when a purchaser pays by credit card and
then cancels the order while the goods are being shipped. If a
customer isn't satisfied, I wouldn't mind refunding their
money if they would just return the goods. But the customers are
stealing the goods and I'm getting in trouble with the credit
card companies to boot! Are there any good ways to solve this
problem?
A: Merchant concern about online credit card fraud and
chargebacks (when a credit card company reverses a transaction at a
customer's request) are on the rise. Chargebacks can occur for
a variety of legitimate reasons, such as double charging, credit
card expiration, mistaken identity (charging Customer A
accidentally for a purchase made by Customer B) and bank error. If
you get too many chargebacks against you, though, you could lose
your merchant account. If you lose your Visa/MasterCard merchant
account, you are placed on the Visa/MasterCard Terminated Merchant
File (TMF/MATCH list) for several years. All banks and other
merchant account providers have access to this list, and if they
find you on the list, they won't reissue a merchant account to
you.
Sadly, the cards are stacked against merchants and in
favor of consumers when it comes to "quality dispute"
chargebacks. Under the federal Fair Credit Billing Act,
dissatisfied consumers may request a chargeback of any transaction
if they notify their bank within 60 days after they have received
the credit card statement on which the transaction is recorded.
While technically the consumer is required to return the defective
goods to the seller and make a good faith effort to resolve the
matter directly before resorting to a chargeback, in practice
credit card companies lack the staff and other resources necessary
to mediate commercial disputes (heck, they simply don't want to
get involved, and who can blame them?) and will simply issue the
chargeback if the request is made in the proper form.
There are a couple of online resources available to merchants
who wish to challenge chargebacks. For a one-time fee of $39,
Florida-based Azoos.com Inc. offers programs that teach merchants
step by step how to challenge chargebacks, including form letters
and other documents, while North Carolina-based MerchantSeek
provides free information for merchants on ways to deal with credit
card fraud.
Q:I submitted my invoice to a large, Fortune 2000
corporation on March 5th for consulting services rendered during
the month of February. They usually pay within 60 days, so when I
didn't get paid by May 5th, I inquired. My contact said the
company had changed their policy to 75 days, so I waited another 2
weeks. I've inquired every week since then and have always
received an e-mail back which said "I'll look into it for
you." I e-mailed them again yesterday and was tempted to say
something like, "I don't think you want your company to be
embarrassed by ending up in small claims court." However, I
held my tongue (actually, my computer mouse) and wrote "please
give me the names of three people to contact about my February
invoice and a deadline when I can expect payment." The next
day, I found the check, which had been sent by overnight courier,
in my mailbox. I also received an e-mail from the company asking me
to start a new assignment.
A:Nice going, kid! There are a few lessons here:
- When bills are overdue, it pays to be persistent--"Squeaky
wheels get the grease."
- Be professional. Big companies are not afraid of small claims
court proceedings (which never get the publicity they deserve) and
will be totally turned off by threats or emotional appeals.
- If the bill is not disputed, ask to speak directly to the
person in charge of authorizing payment, and request a specific
date on which payment can be expected. Follow up with a letter or
e-mail confirming the date agreed upon.
- Bills tend to be paid quickly when the customer needs more work
from you, so don't be afraid to remind your deadbeat customer
(gently) about upcoming projects they'll need you to work on.
If you sense the customer won't need your services again for a
while, try to hold back some of your work until final payment is
made.
Cliff Ennico is host of the PBS TV series MoneyHunt
and a leading expert on managing growing companies. His advice
for small businesses regularly appears on the "Protecting Your
Business" channel on Small Business Television Network. E-mail him at
cennico@legalcareer.com. This column is no substitute for legal,
tax or financial advice, which can be furnished only by a qualified
professional licensed in your state. Copyright 2003 Clifford R.
Ennico. Distributed by Creators Syndicate Inc.
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