Jeff Elgin: Buying a Franchise
Secrets to Avoiding Employee Hassles in Your Franchise
Want a franchise, but afraid of the pain of dealing with employees? Follow these three tips to minimize employee problems.
By Jeff Elgin
| August 25, 2003
URL:
http://www.entrepreneur.com/franchises/buyingafranchise/franchisecolumnistjeffelgin/article64086.html
Q: I
want to buy a franchise, but I'm scared of dealing with
employee nightmares. Many of the existing franchisees I've
talked to tell me finding good employees and keeping them is far
and away the hardest thing about being a successful franchisee.
What can I do to make sure I don't end up in this same
position?
A:
This has been a significant topic in franchising for the past 15
years. The simple fact is that you're correct--for many
franchises, this is the most difficult, expensive and
time-consuming part of the franchisee role.
The only way to guarantee this is not a problem for you is to
get into a franchise that does not require any employees. The
problem with this solution is that such franchise opportunities are
rare and may not represent the kind of business you would be happy
and successful in. Most of these types of franchises are either
basically sales roles (where you spend all your time selling some
service to others) or businesses that require extremely specific
skill sets in order to succeed and require extensive training that
you can't effectively pass on to other employees in your
business.
Let's assume that it's not practical for you to get a
franchise without any employees. There are three secrets to
minimizing this potential problem and making sure you don't
experience the "nightmares" you are concerned about.
- The first thing you should do is use the employee factor to
narrow down the candidate franchise companies you're going to
investigate. Give some thought to the businesses you plan to look
into. Do they sound like businesses that need a lot of employees?
(For more information on number of employees required to run a
franchise unit, read the franchise listings in Entrepreneur's
Franchise Zone.) Do you typically see a "help wanted"
sign in the window of this type of business? Can you call some
local companies in this business to find out how many employees
they have and how hard it is to recruit? Is the environment of the
business more attractive than most, so people would rather work
there than the alternatives that exist at comparable wage levels?
These are all factors that will help steer you toward companies
that might not have as much trouble with employee hassles as
others.
- The second thing you should do is focus on businesses that have
higher skilled or compensated employees. Look for a franchise
business where the typical employee is well compensated and has
benefits, where the typical employee needs some skill that is not
easily learned, or, preferably, has both these factors. You will
have a much better chance of recruiting and retaining employees and
avoiding hassles in such a business. You'll find that the
hassles associated with employee recruiting and retention escalate
rapidly the closer you get to minimum wage levels in the employee
ranks.
- The third secret is to ask existing franchisees of the company
lots of questions about this issue when you are conducting your
investigation. How many employees do they have? Is that as many as
they need? How hard is it to get good employees for the business?
How much money do they typically spend on recruiting of employees,
either the actual number or the percentage of their revenue?
Here's a clue: If they know this number without having to look
it up, you're looking at a business with employee hassles!
Always assume your experience will be average if you become a
franchisee in any system. If most of the existing franchisees are
having trouble with this issue, you probably will, too. If you hear
from most of them that this is not an issue in their business, you
may have found a winner in this area.
One good thing to note is that these problems are not nearly as
difficult for franchisees as they were a few years ago, when
unemployment rate were at historic lows. Give this issue some
careful thought and research, and you're more likely to avoid
these problems in the franchise business you select.
Jeff Elgin has almost 20 years of experience in franchising,
both as a franchisee and senior franchise company executive. He is
currently the CEO of FranChoice
Inc., a company that provides free consulting to consumers
looking for a franchise that best matches their needs. He can be
reached at jelgin@FranChoice.com.
The opinions expressed in this column are those
of the author, not of Entrepreneur.com. All answers are intended to
be general in nature, without regard to specific geographical areas
or circumstances, and should only be relied upon after consulting
an appropriate expert, such as an attorney or
accountant.
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