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Winners' Circle

Lessons from sports superstars help you score business success.
October 1, 2003

For years, Brandon Steiner, founder of sports marketing and sports collectibles company Steiner Sports, has been collecting success secrets from legendary figures in the world of sports. Here are some rules he lives by:

But most people don't realize Koufax had a fear of crowds. Imagine pitching before 54,000 Los Angeles Dodgers fans and suffering from a fear of crowds! A little edge of fear can keep you focused, and the nervous energy gives a boost to everything you do.

"Go?" Derek answered with an excited gleam in his eye. "I'm working out every day--spring training is just around the corner!" Derek was letting me know that vacations aren't a priority when you're striving to stay on top of your game. And guess who has had more base hits than any player in baseball since 1996? Derek Jeter.

Excerpted from The Business Playbook: Leadership Lessons From the World of Sports.