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Retail Ready

How will sci-fi technology streamline your store sales?
November 1, 2003

From smart scanning devices that tally purchases as customers shop to payment systems that work from a watch pad or mobile phone, some retail technology sounds more like science fiction than reality. But new developments are becoming more affordable for entrepreneurs.

Scott Langdoc, research director at Boston-based AMR Research Inc., a technology research firm, agrees: "What used to be a stand-alone cash register can now be the window to information [about] the entire customer purchasing experience and can extend to marketing and merchandising programs for the entire store." He says capturing information about a customer's buying habits lets you customize offerings and loyalty incentives while choosing the products, assortments and store layouts that work best.