Bulking Up
A little training each day helps you pump up your game at the bargaining table.
URL:
http://www.entrepreneur.com/magazine/entrepreneur/2004/february/66566.html
When I was young, I dreamed of becoming a classical musician. I
spent countless hours mastering scales, arpeggios and the like.
When I sat down to play tough pieces, all those finger exercises
really paid off. Can deal-makers improve their negotiating chops
through daily practice? I think so. Here's what I suggest:
- Listen.
- Any decent book on communication
skills will tell you how truly difficult it is to be a good
listener. It doesn't come naturally. Pick somebody each day to
practice on. You already know the drill: Don't interrupt;
don't judge; don't go away on a mental holiday. I don't
know about you, but I almost always pick up great business
intelligence when I really listen.
- Learn to be a good conversationalist.
- Ask open-ended questions-the ones that
cannot be answered with a simple "yes" or "no."
Hint: They begin with how, why, what, who, where or when. This is
how to gauge your opponents' vulnerabilities and ferret out
their underlying interests.
- Be obnoxious to someone.
- Find someone annoying to practice on,
like a telemarketer. Perhaps you'll question my maturity, but
being petulant and irascible has its time and place at the
bargaining table. You won't use this tool often, but it's
nice to have on your belt. And this kind of role-playing experience
will give you great perspective when you invariably find yourself
on the receiving end.
- Continue your education.
- There are lots of great books on
negotiation. Read one. No matter how experienced you are,
you'll probably learn a technique or two that's either new
or something you haven't used in awhile. Find a situation to
practice it. This is how to expand your repertoire.
- Flinch and make a counteroffer.
- Flinch and make a counteroffer. Flinch
and make a counteroffer. Make it like a basketball drill.
There's definitely an athletic component to good bargaining.
Reaction time can be critical. So hone those haggling reflexes
'til they become second nature.
- Agree with everything someone says.
- Disagree with everything someone says.
How does it feel? What makes you edgy? How is the other person
reacting? At what point are they getting torqued? Negotiation is
give and take, push and pull. Being able to sense your own
thermometer as well as the other guy's is an advantage.
- Make an outrageous demand.
- Sometimes deal-makers need to be
aggressive and audacious. They need to move beyond their comfort
zones and test the limits. Bluff. Bluff, big time. Ask for the moon
and the stars. Nobody's gonna get hurt.
When one famous violinist was hailed as an overnight sensation,
he said: "I practiced for 20 years, and now they call
me a genius." Do your daily deal-making exercises, and
someday, you, too, will play your opponent like a Stradivarius.
A speaker and attorney in Los Angeles, Marc Diener is author of Deal
Power.
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