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Just Woo It

It's possible to flirt with success after all.
April 1, 2004

Books on how to catch Mr. or Ms. Right using marketing strategies may have hearts skipping a beat, but they do little to ease the qualms of an entrepreneur. For those who have much more at stake than a broken heart, help is on the way. Jay B. Lipe, author of The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve Your Marketing (Chammerson Press), turns the tables and shows how countless hours spent perfecting one-liners can actually come in handy. Simply put, if you're good at the dating scene, marketing your small business can be a cinch.

Only after successfully wooing the customer can an entrepreneur attend to more trivial matters of the heart.