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Pay Dirt!

What's your ROI?
June 1, 2004

Q: My company sponsors events in our community, but I'm not sure if they're getting tangible results. How can I tell if they're paying off?

A: Gauging your ROI is of key interest to businesses today. To get the most from your sponsorship dollars:

During the event/sponsorship opportunity:

For more help determining your ROI, try these Web sites:

is president of, a marketing consulting company.