Asheesh Advani: Startup Financing
Paying Employees During the Startup Stage
When getting your company off the ground, there are ways to compensate workers that won't break the bank.
By Asheesh Advani
| June 07, 2004
URL:
http://www.entrepreneur.com/money/financing/startupfinancingcolumnistasheeshadvani/article71108.html
Q: I need to hire three employees to
help get my business started, but I don't have enough financing
to pay the salaries for all three. Should I try to raise more money
before hiring anyone or should I hire just one employee and hope
that I can make it work with limited resources?
A: Every entrepreneur faces the
question of how to pay employees during the startup stage when
money is tight and the business has yet to prove itself.
You'll be able to determine the right answer to your
question by understanding the nature of your business and your
appetite for risk. If your business growth is best executed in
small steps, your staffing strategy should be very different than
if your business needs financing in large portions. For example, if
your business is a restaurant, it would be foolish to try to launch
it without adequate staff and equipment. Alternatively, a one-man
army could be the best way to start an import-export business or
consulting practice.
If you're convinced your business needs three employees to
get off the ground, you shouldn't launch it until you can hire
all three. This is a surefire way to increase the possibility that
your business will fail due to poor execution. If you don't
have enough money to pay for three employees, there still might be
a way to make it work. Here are some creative ways to compensate
your employees during the startup stage:
- Hire stay-at-home moms and dads. Part-time employees,
particularly stay-at-home moms and dads, are a secret weapon for
startups. When my company first launched, we advertised for
"flex time" employees in local papers and were surprised
by the number of highly qualified applicants we received. For less
than half the cost of full-time staff, it's possible to attract
experienced employees to your company. If you plan to hire a
stay-at-home mom or dad to work at your company, be wary of
assigning them critical time-sensitive projects. Keep in mind that
if you're not paying them enough to cover adequate child care,
they'll be unable to prioritize business meetings over personal
meetings if they have a sick child or family situation to deal
with.
- Defer compensation. One of the most common ways that
cash-strapped entrepreneurs hire employees is by convincing them to
accept deferred or delayed compensation. There are different ways
to do it: a deferred cash bonus until the business generates a
certain amount of revenue; an increased salary when the employee
hits performance milestones; or back-pay provided when the business
becomes profitable. I recommend offering an increased salary rather
than a cash bonus or back-pay because one-time lump sum payments
tend to offer short-lived gratification and tend to give you less
bang for the buck. In addition, employees feel more pride when
their salary is permanently increased due to business progress or
personal achievement.
If you choose to offer deferred compensation, it's very
important to consult an attorney about how to write the offer
letter for the employee. For example, even using the term
"deferred compensation" (as opposed to "bonus
payment" or "performance incentive") can create a
binding liability for your company. This is one of the areas where
spending $200 for an attorney to provide you with a sample offer
letter could save you thousands later.
- Use equity and stock options. Another alternative is to
offer employees equity grants or stock options instead of cash.
This is only a viable alternative for companies that have realistic
prospects for liquidity; in other words, don't offer stock
options if you don't think they'll be worth anything. Most
companies are never sold and never have an IPO, so it's
unlikely that stock options are a worthwhile compensation tool.
Nevertheless, stock options tend to motivate employees more than
cash bonuses at the startup stage. The cocktail party crowd has
romanticized stock options, and employees still find them
appealing, even if they're unsure about their true value. My
advice is to avoid stock options (and the legal costs of setting
them up) unless you genuinely believe they'll be valuable one
day.
- Employ interns and volunteers. Hiring unpaid staff is an
obvious solution for startups but one that's often overlooked.
Colleges and universities are teeming with bright young workers
willing to work part time or full time during vacations to gain
experience. Just posting an internship announcement at your local
college will draw applicants.
It takes effort to set up a win-win situation for both intern
and employer, however. It's important to remember that interns
are not like part-time employees who are primarily interested in a
paycheck: You can't expect to give them menial work for the
duration of their internship. One way to motivate interns is to ask
them to list their learning objectives for the internship. Have
monthly meetings with them to track how well they're doing on
reaching these objectives. Then even doing menial work becomes
tolerable if it's put in context.
- Focus on revenue. As any entrepreneur will tell you, the
best way to pay for three employees when you only have the
financial resources to hire one is to generate more revenue. The
first of the three employees you hire should be the one that will
get you closest to generating sales so you can afford to hire the
other two. It's never too early to start selling-or
pre-selling-your product to get funds in the door.
Asheesh Advani is president of CircleLending, a
loan administration company that facilitates personal loans,
small-business loans, and mortgages. He and his company have
written the Small Business Financing Guidefor startups and
have helped small businesses in more than 30 states launch and
finance their growth.
The opinions expressed in this column are
those of the author, not of Entrepreneur.com. All answers are
intended to be general in nature, without regard to specific
geographical areas or circumstances, and should only be relied upon
after consulting an appropriate expert, such as an attorney or
accountant.
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