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Spacing Out

Oops! Forgot to include something crucial in your business plan? So did these entrepreneurs.
July 1, 2004

Are you sure your well-thought-out business plan covers all the bases? As these entrepreneurs learned the hard way, something vital could be missing. Here's what they forgot-and what they learned from their mistakes.

-Lisa Coates, 35, who launched Monkey Muffins, a Nyack, New York, maker of wholesome children's snacks, with partner Robin Rarrick, 42

-Clay Siegert, 29, who launched board-game business Intellinitiative with co-founders and siblings Anne Siegert, 27, and Evan Siegert, 25

-Szaky, 22, who founded TerraCycle, a Princeton, New Jersey, company that makes products out of waste materials, with Jon Beyer, 21