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Thumbs Up!

Rave reviews could be all the advertising you need.
July 1, 2004

Q: I own a software/ Web site design company that's had little success with radio and newspaper ads. What are we doing wrong?

A: Typically, companies rely on word-of-mouth when they're looking for the types of services you offer, which means you want your existing clients to talk you up. Here are some ways to do that:

Nancy Michaels is president of, a marketing consulting company. Reach her at .