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Marketing Buzz 10/04

Marketing law basics, banning pop-up ads and more
October 1, 2004

Legal Eagle?

Not up on your marketing law? It could cost you. Here are some important updates:

Looking for marketing ideas? Check out these publications for inspiration:
  • Fuel: Powers up your promotion with five issues per year (in print or online)
  • Larry Chase's Web Digest for Marketers: An almost-weekly online newsletter that rounds up the best Web sites on a variety of marketing topics
  • MarketingProfs Today: A free, weekly e-zine filled with marketing strategy, ideas and trend articles penned by marketing professors and professionals
  • PR Fuel: A free online publication that offers low-cost tips and actionable advice
  • The Publicity Hound: For $49.95, get promotional ideas e-mailed to you six times per year as well as current publicity opportunities; a free, weekly newsletter with tips is also offered.

of Web publishers say they have banned pop-up ads from their sites.
Statistic Source: CheckM8

of customers say most companies do not provide good customer service.
Statistic Source: Connell Associates

is a consultant and writer specializing in marketing.