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8 Image-Building Tips

Put a positive spin on sales by creating a professional image.
October 21, 2004
URL: http://www.entrepreneur.com/article/73352

There's so much talk about "image" nowadays. In addition to marketers and managers, there are now spin doctors, who polish their clients' images by putting the best spin on what the public hears and sees. As a new business owner, it's important to be your own spin doctor, molding and honing your business image to successfully appeal to your prospects and customers.

I got an e-mail the other day from an entrepreneur who worries that potential customers see his new business as merely a hobby and wants to know how he can get them to take him seriously. Thousands of entrepreneurs nationwide are faced with the same dilemma. The key is to create an image that communicates professionalism right from the start . . . beginning when customers call your company for the first time.

Every time your phone rings, what your prospects hear makes a big difference in the way they perceive your business. Here are four steps you can take to make your business sound professional:

When it comes to creating an image for your business, what your prospects see is as important as what they hear. To convey an image of professionalism and stability, you'll need a family of top-quality tools that work together.

This article originally appeared in the March 1998 issue of Business Start-Ups magazine.