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What's It Worth?

Get your prices right, or it'll cost you.
December 1, 2004
URL: http://www.entrepreneur.com/article/73718

If your store is filled with percent-off signs this holiday season, you might not be pricing effectively, says Tom Shay, retail specialist and principal of Profits Plus in St. Petersburg, Florida. "Independent retailers need to know their margins to master higher sales volumes," he says. Tactics Shay teaches to clients include: