Click to Print

How to Deal With Trying Customers

Every once in a while, you'll meet difficult customers. Question is, are you prepared to take them on?
November 17, 2004

Have you ever run into a tough customer? Of course you have; they come with the territory. But what many salespeople don't realize is that tough customers tend to fall into four main categories-and the sooner you learn to recognize these types, the more likely you'll be able to deal with them successfully.

What's the best advice for dealing with tough customers? Put yourself in their shoes. Be sure to listen to their concerns without interruption. Don't argue with them or get angry or frustrated. Get as much information as you can to understand each customer as an individual, and then adjust your selling techniques to each situation accordingly. It's the only way to turn tough customers into your best customers.