Click to Print

Back to the Future

Tap into these resources to prepare your business for tomorrow's trends.
March 1, 2005
URL: http://www.entrepreneur.com/article/76284

Caesar's oracle perched upon a three-legged stool and whispered, "Beware the ides of March."

Caesar retorted, "He is a dreamer," and ignored his counsel. To be your own oracle, you need to leverage credible sources to spot trends and draw your own conclusions.

Anticipating the future requires greater insight, not more information. We need to understand what is truly relevant to customers, rather than merely becoming conscious of "what's cool" or what's coming next.

If consumer insight is the key to effective trend spotting, consider these three modern-day insider resources:


Kirsten Osolind is CEO and founder of re:invention inc., a Chicago-based marketing consulting company.