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Turning Customers Into Friends

No business is an island--solid connections are key to success. Make friends as well as customers with these time-tested tactics.
April 1, 2005

Ask any successful entrepreneur what's at the root of his or her success, and over and over you'll hear, "It's all about relationships." You've likely heard this before, but it's worth a reminder. In business, relationships are based on value. And when you keep the value you're providing in mind, you can be sure you're building business as well as friendships. Try these tips for building and maintaining relationships:

These are just a few simple tips that can garner huge results. You don't have to be best friends with a customer to have a relationship. Solid relationships built on integrity and value will keep your business going and growing.