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Right as Rain

Want to get your business on the media's radar? Start rainmaking.
April 1, 2005

April is for rainmaking. Rainmakers bring in business bucks and romance the media to raise ink. The simple secret of PR rainmaking? PPT. (Ironically, it's also an abbreviation for precipitation.)

Kirsten Osolind is CEO and founder of Re:Invention Inc., a Chicago-based marketing consulting company.