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10 Tips for Retail Success

Learn the ins and outs of running a successful retail biz from Margarita Olivares of the 'The Startup'.
April 14, 2005
URL: http://www.entrepreneur.com/article/77266

Margarita Olivares doesn't operate typical retail stores. In her shops, the walls are pink, floors are covered in animal-print carpet, employees wear fluorescently colored wigs, and merchandise is often furry, feathered or glittery. This combination makes Olivares' two Glamdora--It's a Girl Thing stores a bit of girl heaven.

Operating stores in Corpus Christi and San Antonio, Texas, keeps the 30-year-old mother of four on her toes. It also makes Olivares, who's currently featured in the AOL/Entrepreneur.com series "The Startup" (AOL keyword: The Startup), a great person to talk about what it takes to run a hip retail concept. We asked her to share her secrets for keeping a business running smoothly and successfully, and here are her tips:

Location

Merchandise

Hiring and Management

Drawing In--and Keeping--Customers