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Playing the Field

Apply dating rules to marketing, and sweep your customers off their feet.
May 1, 2005
URL: http://www.entrepreneur.com/article/77638

Sweaty palms, racing heart, butterflies in the stomach--it happens to the best of us. When it comes to marketing, making a good and lasting impression on your target customers can be as nerve-wracking as asking someone out on a date. The good news: Rob Levinson, founder and president of RL Strategies, a marketing strategy consulting firm in Dover, Massachusetts, says you can use some of the same basic tactics used in dating to make customers fall head over heels for your product or service.

And if you get stood up-your product or service gets bypassed for another--don't despair. "Pick yourself up, dust yourself off, and start all over again," Levinson says. There are many more fish in the sea.