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Successful Succession Planning

When it's time to think about retiring from your business, these tips will help you find the best person to take over your job.
June 6, 2005
URL: http://www.entrepreneur.com/article/77974

"Am I getting too old to continue with my company?" "Should I retire early and enjoy my financial success?" "When is a good time to pass the business on to my adult children?" "Can I take a chance on my kids continuing in my successful footsteps?" "Should I look outside my family for my successor?"

When it comes to succession planning, these are just some of the very common and typical questions business owners face. And they're very difficult and often heart-wrenching questions to answer. Although the term implies that planning for your succession will mean making the right decision, that's not always the case.

First, let's take a look at why business owners need to consider succession planning. The most obvious reason is that no one lives forever. And even fewer of us want to work until the morning they put us in the ground! Most entrepreneurs know they've worked hard and often struggled to succeed. Do you want the product of your efforts to dwindle or fall apart when you become too infirm to continue or when you die? Probably not. So the first consideration is your health.

A related factor in succession planning is that if plans for the business to business aren't made before the owner voluntarily leaves, considerable and often acrimonious and destructive infighting can occur between the "heirs apparent," whether they're family or nonfamily members.

The next reason is to plan ahead is that you may want to pass on the business while you're still healthy and in a position to select, train and coach your potential replacement. In that way, you can help ensure the viability and continuity of your company according to your preferred leadership style.

Despite the logic of these reasons, many entrepreneurs remain unwilling to plan for succession. The reasons they give are varied, but often include:

After the business owner buys into the concept of planning for the next generation, another major hurdle is to decide whether or not to keep control in the family. This is often a very sticky issue. It's widely known that second-generation businesses are plagued with problems and don't necessarily succeed. Often, the major factor here involves the poor selection of successors. A parent who's built a business, worked hard to make it a success, and at the same time believes that their offspring will be successful is often mistaken. The parent is often blind to their adult children's lack of business skills. The owner wants to see family taking over for them and often hopes--and may even believe--that choosing a family member will guarantee success.

Whether or not the candidates for the top job are family or not, the process for choosing your successor is basically the same: Find the best person for the job. Although this can be very difficult if you want family to take over, it's even more difficult if the family member(s) expect to be immediately anointed to fill the top spot. The situation can be further complicated when sibling rivalry exists. At this point, "Mother/Father always favored you over me" and other childish yet very painful realities start rearing their ugly head and confusing the real issues.

Family or outsider: Who will be chosen? I'd advise any business owner to be objective and honest in selecting, training and coaching a replacement. First, identify just what the mission and goals of your company are. The current leader usually knows this down in their soul, but it needs to be objectively translated and written out since everything that occurs in corporate life is a function of mission and goals.

Second, the business owner and a team of other key senior officers need to determine the exact role for the new replacement. Succession planning, as well as downsizing or expanding the business, all present unique opportunities to take a hard look at what the current leader will do in both the near and long term.

Third, given the responses to the first two factors, the task force of execs needs to clearly identify the exact knowledge bases, skills and abilities a successful replacement will have. They can start this process by examining just what factors have led to the success of the current chief executive. Having completed that analysis, the task force needs to objectively determine if the current set of traits, attitudes, skills, knowledge and abilities will be necessary and sufficient to carry the company into the future.

Armed with this critical data--these "factors for success"--the task force must next create specific questions, role-plays and action scenarios to use during the interview process. And all candidates applying for the chief position must be interviewed by a series of current employees who've been trained to be objective in their questioning and in their evaluation.

After all candidates have gone through the interview process, the task force should then meet to evaluate the results of each round of interviews and select the candidate--whether family or not--who best embodies the qualifications needed to ensure the company's future success.