Click to Print

Maximize Your Presence on eBay

Bring in the crowds with these simple tips to draw users in and get them interested.
August 31, 2005

Unfortunately, many eBay Store owners are missing easy sales opportunities. But don't despair--it's a breeze to edit your Store, your "About Me" page and your listings to turn unresponsive surfers into your best customers.

Drive Customers to Your eBay Store

Help shoppers find your Store by optimizing it for search engines. According to Todd Lutwak, director of seller development for eBay, you can get additional free traffic by using keywords in your Store title (35 characters), Store description (300 characters) and custom category names (up to 20).

To discover which keywords (and merchandise) will attract eBay shoppers to your Store, check out the "What's Hot" section of eBay's Seller Central. Also check your Store Traffic Report to improve your search engine marketing efforts.

Get Sales From Your "About Me" Page

Don't overlook the sales potential of this page. A beautifully designed page helps establish a brand for your company and helps you sell more products. Curtis Thornhill, seller development manager for eBay, offers these suggestions:

Attract More and Higher Listing Offers

Just as with your eBay Store, use relevant keywords in your listing titles and subtitles to help eBay searchers find your listings. To get more bids on your items, try these tested tips:

Shira Levine, senior manager of eBay's PowerSeller program, reminds eBay sellers to learn eBay's listing policies. These rules protect buyers and sellers, so violating them can keep buyers from bidding on your products and also cause your listings to be removed from the site.

Catherine Seda is the "Net Sales" columnist for Entrepreneur magazine. She also teaches search engine marketing at eBay University and in her book, Search Engine Advertising.