19 eBay Success Secrets
We've got the secrets you can use to create a booming business on eBay.
September 07, 2005
URL:
http://www.entrepreneur.com/ebusiness/ebaycenter/gettingstarted/article79796.html
1. Choose a User ID carefully. Be sure to choose a User
ID that represents your business or the items you sell. This will
become your eBay brand identity to prospective buyers.
2. Start With the "How to Sell" Tour. Watch the
eBay selling demonstration video. Then, learn more
at the eBay Learning Center.
3. Get ID Verified. You can use the ID Verify option
instead of, or in addition to, giving your credit card information
when setting up a Seller's Account. You might want to do it so
you'll be given an ID Verify icon in your feedback profile,
giving the eBay community more confidence to buy from you and
allowing you to bypass some feedback requirements when selling in
certain formats.
4. Get Computer Backup Disks. Power surges or computer
crashes can wipe out your valuable data in seconds. Routinely save
the business documents on your hard drive to disks. Label them, and
file them in a safe place.
5. Use Accounting Software. Accounting software helps you
know how your business is doing so you can make it more profitable.
It's also going to make your life much easier come tax time. A
bookkeeper can recommend the right software for your business, set
it up and teach you how to use it.
6. Make Space for Inventory and Shipping Materials. These
items don't have to be in your office, but they do need to be
in a safe, dry place nearby. This helps you keep an eye on what
you've got and what you need as your business grows. The U.S.
Postal Service offers free eBay/USPS co-branded Priority Mail
shipping boxes. Go to http://ebaysupplies.usps.com to order
yours.
7. Write a Daily To-Do List. Schedule a time to follow up
on opportunities that aren't part of your normal tasks, and use
this time frame to respond to unplanned tasks that pop up that
day.
8. Take eBay's Fees Into Account. Even though eBay
charges a small listing Insertion Fee and a Final Value Fee, you
may want to take these into account when you're pricing your
items. Both of these fees are listed here: http://pages.ebay.com/help/sell/fees.html.
9. Choose the Best Category. From eBay's home page,
click the "Buy" button, and browse the categories to find
ones that work for your items. Also see where competing items have
been placed. It's a good idea to choose two categories for your
listings to reach more buyers.
10. Spotlight Your Title. For an additional fee, you can
grab buyers' attention when they search for listings by bolding
your text (which has increased final item prices by an average of
25 percent) and using a color highlight or border on your listing.
Also, say more about your item by adding a subtitle.
11. Consider Hiring a Trading Assistant. When your
business on eBay starts booming, you might want help managing your
listings so you can focus on other areas of growing your business
and also enjoy a balanced work/home life. Hiring a Trading
Assistant can free up the time you need and want. Find a Trading
Assistant at http://pages.ebay.com/tahub/index.html.
12. Use My eBay. Make sure to use My eBay to monitor your
listings and activity on the site. My Messages can also help you
keep track of your eBay correspondence.
13. Attend Industry Trade Shows. Not only will you get a
preview of product trends, you can also connect with manufacturers
and discuss the opportunity of selling their products on eBay.
Bring your business cards, and be ready to discuss your success as
an eBay seller.
14. Donate to a Nonprofit Organization. Donate part of or
the entire final sale price to your favorite nonprofit
organizations. Support your community, and your charity listings
will get additional visibility along with a blue-and-yellow ribbon
icon. Search more than 5,000 charities at http://givingworks.ebay.com.
15. Beware of Unusual Buyer Requests. To help protect
yourself from potential fraud, be wary of buyers who have unusual
requests. If buyers ask to send partial payments, consider that a
warning sign.
16. Ask eBay Consultants for Advice. Once you know how to
sell on eBay and you've checked out the eBay Community, your
head will be buzzing with new business ideas. Run your questions by
the Seller OnRamp consultants for free advice on creating
a profitable business on eBay.
17. Subscribe to the Chatter. Every month, get feature
articles, tips, helpful links and member interviews. Share your
eBay story, and you may be next in the member
spotlight.
18. Sign Up for the PowerUp Newsletter. Get advance
notice of upcoming events and promotions by e-mail at http://pages.ebay.com/sellercentral/newsflash.html.
You'll get a heads-up on free listing days, feature discounts,
seller sweepstakes and more.
19. Design Marketing Materials to Promote Your Store. Get
business cards, fliers, letterhead and envelopes to strengthen your
Store's brand and invite offline shoppers to check it out.
Download eBay's marketing templates for free or
visit NetPost
Business Connect to create and mail advertising and promotional
messages to your customers.
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