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The Basics of Selling Services

Become as good at selling your service as you are at performing it, and watch your sales soar.
November 10, 2005
URL: http://www.entrepreneur.com/article/80954

Editor's note: This article was excerpted from Successful Sales & Marketing.

Almost all service-oriented businesses share certain things in common that make them different than companies that mainly produce products, and these affect your marketing approach.