Disaster and Relief
Ready to put this year behind you? Don't forget those still in need while you're looking to the future.
URL:
http://www.entrepreneur.com/magazine/entrepreneur/2005/december/80956.html
Well, we've come to the end of another year--and I'm
sure most of us are glad to see 2005 go. As I write this, Wilma,
yet another major hurricane, threatens to soak Florida. New Orleans
and many other cities in Louisiana, Mississippi, Alabama and Texas
are still struggling to recover from the horrors of hurricanes
Katrina and Rita. Millions of Americans were affected by these
storms--and many of them were business owners. I'm sure most of
us know someone who was directly affected by these calamities. Or
maybe you were directly affected yourself. In the March 2006 issue,
we're going to check in on some New Orleans entrepreneurs and
see how they're doing. If you have your own story to tell,
please e-mail it to me at rlesonsky@entrepreneur.com.
We may post your story online at Entrepreneur.com.
A common year-end tradition is to assess what we accomplished
(or didn't) in the past year and what we're planning to do
in the coming one. This is a good time to revisit your disaster
plan. I certainly hope you have one. Disasters don't only
happen to businesses located in hurricane- or earthquake-prone
areas. If you don't have a plan, or if you formulated one so
long ago it's outdated, click here for
an article on disaster planning. It can help get your new year off
to a good start.
Another year-end tradition is to count your blessings. I know so
many people who, while watching the aftermath of Katrina, dug deep
in their pockets and gave what they could. Businesses large and
small made immediate cash donations. Others continue to donate. A
few weeks ago, I met with some folks at Swingline Staplers who are
donating a dollar for every Optima stapler sold through December. I
understand that it's easier for large corporations to donate.
Your margins are leaner, and your businesses obviously have less
cash to divert to outside causes. But it's important to
remember the old saying, "There but for the grace of God, go
I." If something were to happen to your business,
wouldn't you want people to help?
Help doesn't necessarily have to come in the form of cash,
either. It's likely there are business owners in the affected
areas who need advice and recovery guidance. In September, I talked
to a counselor from the Jones County Junior College Small Business
Development Center in Ellisville, Mississippi. His SBDC is now
charged with not only helping the business owners in his area, but
also those in the entire southern part of the state, where he says
two other SBDCs were wiped out by Katrina. I'm sure all the
SBDCs in the affected areas could use some help. Contact them
through www.sba.gov/sbdc, and find out what they need.
Looking ahead, it's our year-end tradition at
Entrepreneur to offer you the latest trends and best
business ideas for the coming year. This year is no exception.
Click here and get a
jump-start on 2006 with our annual Hot List.
And of course, on behalf of all of us here at
Entrepreneur, our best wishes for a wonderful holiday
season.
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