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Using Cutting Edge Technology On Your Site

Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies.
December 1, 2005
URL: http://www.entrepreneur.com/article/81030

Do you plan to simply continue with your existing net marketing campaigns in the new year? You'll be missing out. Instead, update your strategy to incorporate today's burgeoning technologies. Your customers are accessing the internet in new ways, so reach them before your competitors do.

Geoff Ramsey, CEO of market research firm eMarketer, sees the rise of broadband connectivity and community-based platforms as significant forces changing the internet in 2006. Keep an eye on these trends:

Ramsey believes next year will represent a "more level playing field for marketers and sellers of all sizes, across all industries." Embrace innovative technologies and capitalize on these trends to reach your future customers.

Speaker and freelance writer Catherine Sedaowns an internet marketing agency and is author of Search Engine Advertising.