Asheesh Advani: Startup Financing
Can Young Entrepreneurs Get Funding?
If you're young and in love with the idea of starting a business, these tips will help you in your search for startup financing.
By Asheesh Advani
| February 13, 2006
URL:
http://www.entrepreneur.com/money/financing/startupfinancingcolumnistasheeshadvani/article83690.html
All entrepreneurs have to overcome hurdles when it comes to
finding capital for their new business. When customers are few,
earnings are scarce and business assets are immaterial, it takes
energy and creativity to locate the necessary funds. And these
challenges are heightened for entrepreneurs in their 20s, who are
often involved with their first formal business venture or just out
of school with limited work experience.
In previous columns, I've advised entrepreneurs how to
get
bank loans guaranteed by the SBA, how to make a
"kitchen table pitch" to relatives and friends, and
how to approach
angel investors. Much of this advice applies equally well to
young entrepreneurs; however, there are typically a few extra
hurdles that make these sources of financing more difficult to
attain for the younger generation of business owners. Some of this
difficulty is simply perception, but some of it is a reality.
When it comes to bank loans, you're required to have a good
credit history, submit a personal financial statement, and
sometimes make an equity investment in your business--all of which
may not be easy for most young entrepreneurs to accomplish. For
example, a few stains on your credit report from late payments in
college could hurt your loan application. And since most
twenty-somethings don't own a home or have much equity built
up, relying on home equity lines of credit is also not an
option.
So the fallback position for many young entrepreneurs is to get
bank financing in the form of credit card debt. As I've written
in previous columns, this is a dangerous path to go down if your
business is in its startup stage and your earnings are
unpredictable. Instead, I would recommend getting a debit card
rather than a credit card for the first few months of business
startup until you're confident that you can forecast earnings
and until you develop the habit of making your payments on time.
I'd also caution young entrepreneurs from using more than
$5,000 per month on their debit or credit card. Anything over that
will put you in a different risk category with most credit card
companies and, if you end up in delinquency, could really impact
your ability to get future financing.
Financing from relatives and friends is also a bit more
difficult to obtain for twenty-somethings rather than thirty- or
forty-somethings with more extensive networks. Typically, I hear
young entrepreneurs tell me that their "family and
friend" circle consists of their parents and a handful of
close friends--all of whom are either too poor or too uninterested
in funding their business venture.
My advice for these entrepreneurs? Open your mind and expand
your circle; think about all the different people you know,
including friends of friends, who could help fund your business.
Many of the country's most well known businesses, including
Atlantic Records, Walmart and Subway, were funded after the
entrepreneur expanded his financing circle beyond his parents. The
founder of Atlantic Records, for instance, landed a loan from his
family dentist!
Private investors, or so-called "business angels", are
more likely to invest large sums of money with an experienced
business owner than with a young entrepreneur. However, there are
some business angels who prefer to spread their wealth in smaller
investment amounts to young entrepreneurs with promising ideas. So
raising $25,000 from business angels is a very achievable goal for
most twenty-somethings with a good business concept and solid
business plan (though raising $100,000 would be considerably more
difficult).
When raising money from high-net-worth investors, young
entrepreneurs should aim to pull together small rounds of funding
in succession (for instance, $100,000 to $500,000 per round) rather
than trying to complete their total capital raise in one fell
swoop. Fair warning: It takes longer to close smaller investors
than larger investors mainly because the investment isn't a
very high priority for the investor (even though it might be your
highest priority).
One well-regarded organization that teaches younger
entrepreneurs about small-business financing is the National
Foundation for Teaching Entrepreneurship. Their website has
some good books on the topic of youth and entrepreneurship, many of
which are written by their founder, Steve Mariotti, who is a guru
in this field. The Entrepreneurs' Organization, formerly the Young
Entrepreneurs Organization, is a great networking resource with
more than 6,000 members and 120-plus chapters worldwide. Finally,
I'd also recommend spending some time on the SCORE website to get
financing advice from more experienced entrepreneurs who've
lived through the ups and downs of life as a young
entrepreneur.
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