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Come Back Soon

Before they leave, give shoppers a reason to return.
April 1, 2006
URL: http://www.entrepreneur.com/article/84088

Retailers like Lane Bryant, New York & Co. and many casual restaurants routinely give date-sensitive coupons at the point of purchase. Tied to purchasing levels--the more you spend, the more you save--the coupons offer specific amounts off future purchases (for example, spend $50, save $10).

"It's designed to get the customer to come back within a specific window of time," says Dan Stanek, executive vice president of Retail Forward, a Columbus, Ohio, retail consulting firm. To make the most of this type of promo, Stanek says to consider the following:

Gwen Moran is co-author of The Complete Idiot's Guide to Business Plans.