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Finding a Franchise That'll Support You

Should you expect more support from a large franchise or a small one? We show you how to determine what's best for your needs.
March 6, 2006
URL: http://www.entrepreneur.com/article/84154

An important question every prospective franchisee should be asking is what kind of support you'll receive if you decide to join a franchise company. In many cases, you'll find that the type of support and the resources available will be quite different depending on the size of the franchise company you're looking into.

This isn't to say that one size is better than another--just that you need to evaluate the differences carefully to determine what'll best serve your needs. It's helpful to understand that there are usually three main differences between the big franchise companies and the small ones in the area of franchisee support services. These differences are:

It's obvious that there is no right or wrong answer in terms of whether large or small systems are better. What is an absolute is that you need to do your research on any franchise system to find out if the existing franchisees are happy with the support they've gotten or if they feel there were gaps. It can be wonderful to be surrounded by a huge support structure, but a little elbow grease and guerilla marketing can also go a long way toward happiness and success.