9 Reasons You Should be Selling on eBay
There are many ways to get started on ebay. Which will you choose?
By Janelle Elms
| March 24, 2006
URL:
http://www.entrepreneur.com/ebusiness/sellingonline/article84176.html
Although many people start on eBay by clearing out their attics,
garages and closets, or by selling all their spouse's items,
there are many other reasons why 1.5 million people and businesses
have flocked to use eBay as an additional source of revenue. Here
are some of the most popular types of businesses on eBay:
- Moving Excess Inventory: Many businesses
start off by selling merchandise that is out of season, returns, or
out-of-box. However, they quickly realize that by opening up their
business to the global marketplace, some of their retail products
also sell for higher prices on eBay.
- Selling for Others: Love selling on eBay,
but don't have the money to invest in tons of inventory? Become
a Trading Assistant and sell inventory for others. Learn more at
www.ebay.com/ta.
- Replacing or Supplementing Retirement
Income: Rather than playing golf or going fishing in his
retirement, Platinum PowerSeller Joe Marcinkowski, 64, of Metro
Retro Furniture (eBay User ID: midcenturyguy) chose to do something
he liked but never had time to do before. After working in a field
that left him creatively unfulfilled, Joe and his wife, Laura, have
gone on to create a successful midcentury furniture business on
eBay. With projected revenue of $1.5 million this year, Joe tells
other aspiring entrepreneurs on eBay, "Do what makes you
happy. The resulting joy and confidence will make you
successful."
- Selling services on eBay: Are you a graphic
designer, a masseuse, a tattoo artist or a professional organizer?
Offer your services on eBay. Since eBay is a global marketplace,
consider using gift certificates for your services to allow easy
gift giving.
- Using eBay for advertising: Where else, for
an Insertion Fee of just 20 cents, could you reach a worldwide
audience of 180 million people? Plus, upon setting up your eBay
Store, you can appear in the search results of major search engines
such as Google, MSN and Yahoo!, making your listing accessible to
anyone in the world with a computer.
- Nonprofit Fundraising: Since 2000, more
than $54 million dollars has been raised for charity from listings
in the Giving Works section of eBay. Anyone can list through
eBay's charity tool, Mission Fish, and then donate a portion or
all of the proceeds to the charity of their choice. Nonprofits can
raise money for their groups in this manner as well.
- Launching New Products: Have you just
created the next "must have" product? Engage eBay's
buying power to find out what the market has to say about your
product before sending it through other more expensive, traditional
sales channels.
- Expanding into International Markets:
Looking for a way to expand your current customer base?
"Selling internationally should be an essential part of your
growth strategy on eBay," says Tim Kunihiro, director of Cross
Border Trade, International Operations, at eBay. "Not only do
half of eBay users reside outside the U.S., but they also actively
buy from U.S. sellers at higher prices. Items that are sold
cross-border and paid for with PayPal fetch 16 percent higher
prices, on average."
- Buying Inventory on eBay to Start a
Business: As with many new companies, Seattle-based Mpire, a listing
management company, was on a budget. "Once we secured our
funding and office space, our first act was to begin buying office
equipment," says Gregory Harrison, chief technology officer
and co-founder of Mpire Corp. "Because we wanted to make every
cent count, we bought nearly all our first office's equipment
through eBay, including a laser printer, Cisco switches, a
firewall, six laptops and four PC workstations!"
Janelle Elms, eBay University instructor and online
business consultant, specializes in coaching individuals and
companies to build successful businesses on eBay. She is the
bestselling co-author of Tax Loopholes for eBay Sellers.
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