You can start yourself and test the market. If you can prove you can get sales, the big companies will be interested in your product. You can always go to the "big boys," but you also have the option of maintaining control and distributing your own private label through local retailers or specialty shops. Ultimately, it's up to you, but going the first route needs to show some success before those large manufacturers will take a look at your product.
Brad Sugars is the founder of ActionCOACH, the world's number one business coaching firm. As a world-renowned entrepreneur, author and Business Coach, he has helped more than a million clients around the world find business and personal success.
Sugars has owned and operated more than two dozen companies including his main company, ActionCOACH, which has nearly 1,000 offices in 26 countries.