The answer depends on what door you want to get into.
If you want to create your own opportunities, build some of your own websites and experiment with driving traffic and dabble in affiliate marketing. There's nothing like real-life experience to understand what will bring visitors and how design and navigation influences visitor behavior.
If you want to work with a design firm, you can get your foot in the door with internships or by networking with existing company employees. If you don't have any work experience, building some of your own sites as mentioned above will help to convince prospective employers that you have the skills necessary to succeed.
Wendy Piersall is known for her expertise as an online publisher and social media marketing authority. She has worked with brands such as Epson and Kmart to develop and implement strategic web 2.0 marketing campaigns to target women online as consumers and as business owners. She is also the founder of the Sparkplugging blog network and speaks frequently on the subjects of social media, entrepreneurship and the online publishing business.