A lot of people in for-profit enterprises are looking at the non-profit sector nowadays based on the current economic climate, but you need to look at your non-profit venture the same way you would look at a for-profit venture. The only difference is that instead of increasing your revenues, you are looking to increase donations.
You still need to see if your idea is a good fit in the marketplace, if there is a need for your idea, and you need to have a plan to generate donations, as well as a plan for delivering your service to your audience, or client.
We've recently developed a new initiative called Coaching for a Cause, designed specifically to help non-profits think, plan and act more like for-profit businesses.
Why? Because unless you develop a "for-profit" mindset--no matter what type of "business" you are in--you won't be successful, or as successful as you could be.
Brad Sugars is the founder of ActionCOACH, the world's number one business coaching firm. As a world-renowned entrepreneur, author and Business Coach, he has helped more than a million clients around the world find business and personal success.
Sugars has owned and operated more than two dozen companies including his main company, ActionCOACH, which has nearly 1,000 offices in 26 countries.
